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The company ranked in the ranking of such business giants as Apple, Google, Microsoft and Visa. American online sales giant Amazon is the most expensive brand in the world, according to The BrandZ Global. The list was compiled by British companies WPP and Kantar Millward Brown based on the votes of more than 3.7 million consumers.
The drafters of the rating say that only from the beginning of this year, the cost of Amazon has increased by more than half - up to 315,505 billion dollars. The retailer increased its competitiveness by improving the ecosystem, improving the quality of service and expanding the list of services offered.
Also among the top five are Apple's tech-giant, whose value increased by almost 3% to $ 309.527 billion, Google, which for the first time in three years, moved down to third place, Microsoft and Visa. In addition, Instagram recognized the most expensive brand for the year. Compared to last year, the social network has almost doubled its value and now costs 28.2 billion dollars. Recall that last year, Amazon became the third company in history that reached a trillion-dollar capitalization level.
We also wrote that at the beginning of this year, the share price of the American company Apple fell by 9%, in connection with which the company lowered its revenue forecast by $ 5 billion.